Books Available For Purchase
Inside the Bottle: People, Brands and Stories
Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry’s leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business,
Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro’s experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style.
It focuses on the key players, their relationships, and stories. It’s about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It’s about how a successful industry has evolved and been fashioned.
The Big Apple Bites Back
New York City is unique, vibrant, exciting and a melting pot of cultures and values. But sometimes, living in the Big Apple can lead to twists, turns, and unexpected outcomes.
The Big Apple Bites Back portrays life in NYC-the people, neighborhoods, the workplace, dashed dreams, and life on the street.
The stories attempt to capture the city's spirit, with tales about how things occasionally go awry and how even the unexpected can enliven life there. When that happens, New Yorkers try to change the situation, go with the flow, or laugh about it and move on.
At the very least, The Big Apple Bites Back reveals what it's like to live and work in "The City The Never Sleeps."
Brooklyn Moonshine War
America has always had a conflicted relationship with alcohol. However, the revenue generated by alcohol taxes offset anti-alcohol sentiments.
For example, in 1791, the then-new country faced a revolt over taxes, known as The Whiskey Rebellion, a violent tax protest that began in 1791 and ended in 1794. This so-called "whiskey tax" was the first tax imposed on a domestic product by the newly formed federal government. Also, 140 years later, Prohibition was imposed to curtail the use of alcohol but ended to a large degree because of the lost tax revenue, among other factors.
Which brings us to our story...